In 2024, our team ran a D2C brand. We believed in the power of seeding. We packed boxes, wrote handwritten notes, and shipped out $5,000 worth of inventory to influencers we admired.
We waited. And waited.
Only 12 people posted. The rest ghosted. We spent the next month sending awkward DMs using terms like "checking in" and "just bumping this". It felt like debt collecting, not marketing.
We realized that untracked seeding is just a donation. So we built a tool to automate the tracking and the "nudge" to recover our inventory.
"To help D2C founders scale seeding without the anxiety."
We were running a D2C brand, seeding product manually. Tracking 100+ influencers in Excel. It was messy.
We sent $5,000 in product. Only 12 people posted. Chasing the rest felt like debt collecting. We were losing money and sanity.
We built a script to automate the 'nudge'. It monitored their profiles and politely followed up if they hadn't posted.
We turned that script into a platform to help other founders scale seeding without the anxiety.